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MERCHANTRADE Asia Sdn Bhd, a home-grown provider of money services and digital financial solutions, has unveiled its foray into the automated teller machine (ATM) business with on-going strategic enablement of over 1,000 cash access points across Malaysia.
This massive expansion following a recent approval from regulators to operate as an ATM acquirer is underpinned by its long-standing partnership with Visa and security services provider, Safeguards.
This venture is a direct move to expand cash access where conventional financial services are lacking, especially in rural and underserved markets.
The new infrastructure is projected to improve cash access for millions, including Malaysia’s population of migrant workers and various local communities.
Merchantrade’s ATM coverage follows a two-pronged strategy. The first is the Visa Sponsor BIN where Merchantrade provides crucial sponsorship for Safeguards’ 1,000-plus ATMs nationwide, thus enabling them to accept Visa-enabled cards and immediately allowing Visa customers, travellers, credit, debit and prepaid cardholders to perform cash withdrawals.
The second is the Brown Label ATM Model whereby Merchantrade is the first operator in Malaysia to adopt this approach which leverages Safeguards’ existing infrastructure, including MEPS functionality enhanced with the Merchantrade brand and Visa platform.
Currently Merchantrade has deployed more than 12 machines under this brown label at its own branches and targets to roll out over 200 machines – a move which is expected to significantly increase the company’s brand presence throughout the country.
“The extensive reach and new facilities this network bring are critical for our customers,” observed Merchantrade Asia’s founder & managing director Ramasamy K. Veeran.
“By embracing this two-pronged strategy, we are not just installing machines; we’re expanding the financial landscape.”
Merchantrade Asia’s founder & managing director Ramasamy K. Veeran
Added Ramasamy: “This makes it easier for individuals like foreign workers and small businesses to access funds, deposit cash securely and manage their finances at work or when doing business. This significant investment solidifies our commitment to financial services in Malaysia.”
Merchantrade’s own branded ATMs allow for both withdrawals and crucial cash deposits using MEPS and accepts all Visa enabled cards, including its flagship Merchantrade Money prepaid Visa card.
A feature which is often unavailable at non-bank ATMs is that of providing convenience for traders and small businesses who frequently need to manage daily cash earnings for which the company targets for the machines to be placed at any premises such as grocery shops, factory areas, communal spaces, etc. – Nov 6, 2025
The post Merchantrade enters ATM biz via Visa sponsorship; enables 1,000+ new cash access points first appeared on Focus Malaysia.
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