HotFM was rebranded as ExtraCoolFM as part of Antabax’s nationwide campaign. (Antabax pic)
PETALING JAYA: Something cooler than ever just hit Malaysia’s airwaves.
Radio listeners were caught off guard on Oct 29 when HotFM temporarily rebranded itself as ExtraCoolFM.
Regular programming was replaced with “extra cool” themes and DJ chatter about coolness, leading many to speculate about what was going on.
It was later revealed that the move was part of a nationwide campaign by Antabax to introduce its all-new Antabax Extra Cool body wash and bar soap.
Antabax Extra Cool is enriched with five essential vitamins for cooler, healthier and fresher skin. (Antabax pic)
Listeners shared their reactions online, with many expressing their curiosity over the sudden switch.
An extra cooling takeover
Antabax Extra Cool is formulated to be 50% cooler*, eliminates 99.9% of germs*, and is enriched with five essential vitamins for cooler, healthier and fresher skin.
The unexpected rebrand mirrors what Antabax Extra Cool represents: a refreshing takeover of everyday routines, helping Malaysians stay cool and protected no matter how hot the day (or life) gets.
The product launch also coincided with the appointment of national footballer Faisal Halim as the brand’s ambassador.
Faisal, who recently returned to the national team after recovering from injury, will appear in upcoming advertisements and promotional activities for the Antabax Extra Cool range.
Following some time out of action, Faisal has come back stronger than ever, showcasing that same “cool under pressure” attitude that Antabax aims to embody with its new Extra Cool range.
It is fresh, resilient and made to keep Malaysians feeling their best, even when things heat up.
Were you tuned in when HotFM became ExtraCoolFM? Share what your initial reaction was.
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