Indonesia claims Shopee unfairly favoured its own delivery service

If found to be in breach of the rules, Shopee may face fines and be required to change the way it presents delivery options to customers. (Reuters pic)

JAKARTA: Indonesia’s antitrust authorities are investigating Southeast Asia’s e-commerce leader Sea Ltd for potentially unfairly favouring its own delivery service over other alternatives.

Online shoppers in Indonesia can choose the company to deliver their purchases, and Sea’s e-commerce arm Shopee set up an algorithm that prioritised its own service over other options, including local contenders, the antitrust watchdog known as KPPU said in a hearing Tuesday.

Shopee’s legal team, which was present at the event, is scheduled to respond at a follow-up hearing on June 11.

Indonesia, with about 280 million people, is a key growth market for Singapore-based Sea as well as its competitors such as ByteDance Ltd’s TikTok as well as Alibaba Group Holding Ltd’s Lazada. If proven to have violated rules, Shopee will face potential fines and may need to change the way it presents delivery options to consumers.

Shopee is “committed to complying with all applicable regulations and legislation in the Republic of Indonesia,” a Shopee Indonesia spokesperson said.

As part of its supporting evidence, the KPPU said a Shopee director has also acted as a top officer at its delivery service arm since 2018.

“Based on this, PT Shopee Intenational Indonesia has discriminated in the selection of shipping service companies that are automatically activated in bulk on the seller dashboard,” the antitrust watchdog said in a statement.

The agency is also investigating Lazada.


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